Ladbrokes is a UK-based gambling house that operates one of the largest and most-respected sportsbooks in the world, and it has both a brick-and-mortar and online presence. Ladbrokes Sports holds betting licenses in both the UK and Gibraltar, and although it focuses on horse racing and world football, it offers a comprehensive range of betting markets and many different wager formats.

Some of that appeal is the sheer number of bonuses and promotions that Ladbrokes gives players to extend their bankrolls. Some offers are for new members, but most are available to established members as well.


Welcome Bonus: Bet £5 to Get £20 in Free Bets

If you are new to Ladbrokes, then the first offer you will want to benefit from is the current welcome promotion. This offer is simple. Wager £5 at odds of ½ or higher. When that bet settles—win or lose—the Ladbrokes sportsbook will give you £20 in free bets. Each free bet—or bonus money if you will—is valued at £5 and can be used however you see fit as long as it is wagered in full, not used on an each-way bet and at odds of ½ or higher. Note that these free bets must be used within seven days of receiving them. If you do not use them in time, the bets are voided. Note also that these free bets are not cashable. If you lost a free bet, you owe nothing. If you win a free bet, your winnings will equal an amount minus the value of the free bet. The winnings are then cashable.


This offer is targeted at new customers from the United Kingdom and the Republic of Ireland. If you do not have an account yet, you must create one and validate it. If you already have an account, it must be no older than 14 days. The next step is to make a deposit of at least £5. Note that some payment methods are prohibited for the purposes of this promotion. These include Moneybookers, Neteller, PayPal, Paysafe and Skrill in addition to any deposit made via a prepaid card. The next step is to place your first bet, and that first bet has to be a wager that qualifies for this offer as outlined above. Note that Tote and Pools are not allowed, and if you choose an each-way bet, only the win portion applies to this promotion. Make this bet within 14 days of opening your account, and you will get your free bets within 24 hours of the qualifying wager settling win or lose.


Ladbrokes 5-A-Side

Ladbrokes 5-A-Side is a game available to all members that combines the thrill of wagering with some of the aspects that make fantasy football so successful. The gist of it is that you are betting on how five players will perform in an upcoming period, but in the details, it is more complex than that. You have to select a formation from a half dozen options. You have to select your five players but also assign them to particular roles, including Keeper, Cruncher, Hacker, Baller, Playmaker, Sniper, Sharp-Shooter, Chancer and Finisher. Which stats are tracked and scored for a particular player will depend on his role, and winning generally comes down to having a feel for how the particular matches will unfold. Note that Ladbrokes also offers additional bonuses that can lower your buy-in or increase your payout.


Win £/€100 in Cash for Free

This is another free-to-play opportunity that Ladbrokes offers to all members, and it is available every week. Each week, the sportsbook selects three matches from the Premier League fixtures available that weekend. For each match, you have the select the winner and the number of goals scored by each team. Note that you have all week to enter your selections, but the selections must be finalized before the kick-off of the first match.


If you get three selections correct, you win £/€100 in cash. If you get two selections collect, you win a £/€5 free bet, and single correct pick earns you a £/€1 free bet. The distinction here is that the cash award is cashable whereas the free bets are not. Note that there is no limit to the number of players who can the first, second and third prizes.


Top Corner: Price Boosts and Super Price Boost

Price boosts are enhanced odds. Another way to look at it is that it increases the potential payout without having to wager an additional amount. Price boosts are a type of promotion that are appealing to bettors and provide bonus cash to winners. Depending on the sportsbook, price boosts go by various names, including boosted odds, enhanced odds, price pumps and so forth. Ladbrokes uses the term Super Price Boost to differentiate its best offers from the standard enhanced odds. Both kinds of boosts are available on a daily basis across most markets. Bets with boosted odds are clearly tagged, and you can also filter bets by either Price Boost or Super Price Boost. Note that boosts will generally be higher and thus more lucrative during high-profile events. The more popular the match, the bigger the boost.


Free Daily Odds Boost on Any Sport

Ladbrokes also wants to ensure that every member has access to a price boost that is relevant to them on each day that he or she wants to wager. This is where the free daily odds boost comes in. To boost your odds, you will need to log in and claim your Odds Boost token. That token is eligible for practically any sports market, including horse racing. Ladbrokes has a preassigned daily odds boost for each supported market.


If you are a football fan and bettor, for instance, then you would likely select football and activate the boost for that sport. If you are a bettor with eclectic tastes, on the other hand, you can peruse a list of the daily odds boosts for that day and select the one that is most lucrative for you. Note that if you intend to take advantage of this daily offer you will want to avoid using any of the payment methods that preclude you from claiming the welcome offer, such as PayPal and Neteller.


#GetAPrice on Any Match

#GetAPrice is a Ladbrokes program that lets you request odds on practically any wager. It is currently being marketed with the Premier League and La Liga, but you can request a price on practically any football league in addition to other sports markets. In fact, any sport that has a pre-match or in-play market associated with it is supported. Some of the common markets people request prices for include match result, tackles, shots on goal, total match corners and total match booking points, but you are not limited to just those. Since it is practically impossible for a sportsbook to have a listing for every possible wager, #GetAPrice ensures that you are not left out just because the bet you want is not listed. To get your price, tweet at @Ladbrokes with the hashtag #GetAPrice, and you will receive a response in short order. It is also possible to monitor that Twitter account for prices that other players have requested.


Loads of Acca Features: Boost, Insure, Track and Edit

Acca stands for accumulator, which is a combination wager also known as a parlay or multiple bet. These are quite popular among bettors for the potentially massive payouts they allow for. They are also quite popular among sportsbooks due to the higher rate of losses, and so it behooves Ladbrokes to offer various incentives or features, and it does—more than most books. Each day, Ladbrokes offers events with boosted odds that can be added to your acca, and there are often boosts available that you can apply as you see fit.


Acca insurance is provided on accumulators of five matches or more and gives you a free bet worth up to £/€10 if just a single team lets you down. Ladbrokes also lets you track your acca from mobile and other devices, which is helpful if you want to cash out early. Editing is a feature that lets you update an acca after it has been placed prior to matches starting but also after!


The Grand National: Ladbrokes Six Places

The Randox Grand National is almost here, which certainly has horse racing fans excited. In celebration of the upcoming event, Ladbrokes is offering 1/5 odds and six places. The enhanced places applies to each-way single bets that are placed prior to the official start time of the event. To place this bet, you just need select one horse, and the book will give 1/5 odds on it coming in sixth or higher.


In-Play Feature

In-Play is a feature of Ladbrokes Sports that lets punters focus on the matches that are currently underway or will be soon. This lets the site streamline what can otherwise be an overwhelming array of options, and it provides easy access to live video feeds and similar features. Depending on the sport in question, In-Play is also where you’ll find capabilities like selling bets back to the house.


How to Wager

Ladbrokes Sports uses the concept of a betting slip to place wagers. Clients can use a single betting slip to place multiple wagers at the same time, including parlays and the like; alternatively, clients can keep their bets separate by placing each on an individual bet slip. To start a new slip, simply click on the price/odds of a bet, and then the slip will display any of the optional parameters, including the ability to create multiple bets. With an active bet slip, the client will have to confirm or cancel it before be able to begin a new one.


Betting Coverage

Ladbrokes’ primary markets are world football and horse racing. Other popular global markets available include cricket, tennis, the PGA and the EPGA. Popular North American markets include NFL, MLB, NBA and NHL as well as collegiate sports (NCAA). Ladbrokes also offers semi-regular sports markets, such as the Summer and Winter Olympic Games. Other available markets include Financials, which involves betting on the world stock markets, and Virtuals, which involves betting on sports simulations. Clients can also wager on props and politics as well as TV, film and radio events.



Ladbrokes deals directly in 16 currencies, including pounds, euros and dollars. The minimum deposit allowed is five units of the given currency, and a client must withdraw at least 10 units to make a bank transfer. In addition to all major credit and debit cards, Ladbrokes accepts payment options like PayPal, Neteller and Skrill/Moneybookers.


Customer Service

Ladbrokes offers all clients 24/7 support for the sportsbook and all other gaming services. The preferred support method is live chat, which is available via the website or mobile app, but clients can also receive support via telephone, email and traditional mail. Note that telephone support is only available in English and requires using a toll number for clients outside the UK.

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